Category Archives: Innovation

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]

Why MOR works with Jeremy Conaway and RECON Intelligence Services

As an association of just over 600 members, we have been a client of RECON Intelligence Services since 2002.  We were not without our skeptics in that selection process, but we had visionary leadership who understood that if we wanted to not only keep our association relevant but develop it to its full potential that we [...]

Welcome to the Recovery Innovation Zone: Meet eXp Realty

Now it begins.  Memories of the recession prepare to become history and the recovery reaches for high gear.  Franchisors and Brokers, who’s bet that the 2002 market would return, realize to their horror that they wasted both time and precious resources.  Into the resulting vacuum began to pour new methods, new processes and new brokerage [...]

How Is Keller Williams Changing the Real Estate World?

It was a classic Keller Williams moment. The announcement was delivered at a key juncture during the Company’s annual Family Reunion event, in the middle of CEO Mark Willis’s annual State of the Company presentation.
For those who have never attended the reunion event, it is very difficult to describe. There is simply no [...]

Is Listening to Consumers a Challenge to be Embraced, or a Pain to be Avoided?

Virtually every marketing writer and demographic expert in American print, broadcast and online media has declared this to be the decade of the consumer. The absolute power of the consumer, and their unrelenting use of that power, to change everything consumer-related makes it clear that real estate brokerages must quickly complete their transition from agent [...]

Innovation Connection for Spring 2010

ICON will not have a separate meeting this spring in Washington. Given the attention paid to innovation at three seperate venues, we encourage members to attend these events:
1. Real Estate Information Symposium (REIS), March 29-31, 2010 – see www.HAR.com/REIS
2. NAR Game Changers presentations at AEI, April 19, 2010
3. NAR Game Changers presentations at Mid-year Meetings, [...]

How Can Brokerages Manage Risk in the Coming Year?

2010 is so much more than just a new year. It is the beginning of a whole a new decade, a new national economy, a new American demographic, a new consumer culture and, for the American real estate industry, a whole new way of doing business. It will be a year in which: information will [...]

How Will Adaptive Brand Marketing Affect Real Estate?

All of us in the real estate industry have warily watched it approach. Quarter by quarter, over the past few years, the exploding world of the Internet and social media has been aggressively impacting and eroding the doctrines and concepts of traditional business marketing, including that which we have used to promote brokerages. We have [...]

Game Changer Deadline is October 1, 2009

Only 10 weekdays left for Associations to turn in their innovative ideas for funding consideration by NAR.
Don’t let this opportunity pass you by.
For more information, you are welcome to contact us at inquire@reconis.com

Where’s the Beef?

Last evening a REALTOR AE, who viewed Jeremy video, wrote:
Where’s the beef? What specific innovations are on the horizon for local Associations? We are all experiencing budget deficit disorder right now and real innovation usually takes money.
With the confidence that he is not alone in mulling this over, I share, here, my response:
Thank you for taking the [...]

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