Category Archives: Innovation

Those Spring Weather Patterns Have Appeared

Each December various industry thought leaders issue their predictions with respect to what is in store for the industry over the next year. Generally speaking only about 47% of these predictions end up being even close to true. A much safer bet for the predictor is to wait until March, see what is actually in […]

An Exciting New Tool to Use to Create Perfect Brokerage Standards and Consumer Experiences

Over the past two years virtually every sector of the American business community has been struggling to come to grips with the emerging concepts of the creating and applying product and service value propositions. This focus can be attributed to the emergence of the value proposition as the ultimate consumer evaluation tool, along with increased […]

Managing Innovation Generated Team Conflict

The American real estate industry has been tracking, examining, debating and denying a wide range of innovative disruptions and transitionary forces over the past several years. By way of example, transaction management has been on the industry menu for almost twenty years and is just now about to become mainstream. Agent rating can be traced […]

Upstream: Our Own Manhattan Project

In 1939 American intelligence already knew that Nazi Germany had learned the secrets of splitting the atom. By early 1940, still a year before America entered the war, and despite the impact of negative voices, concerns relative to the potential dangers of this research had reached the highest levels of the American government. Despite what […]

An Experience Named Eric

Many industry decision makers and leaders believe that the challenge of the century for the contemporary American real estate industry will be its willingness and ability to create and deliver a real estate transactional experience that meets the needs and expectations of the broker, the buyer, and the seller. Over the past years this column […]

Full Circle on the Consumer Experience

This column’s first two articles of 2016 explored the relatively narrow band of issues being generated by the emerging premium agent movement being championed by the national portals, and the industry’s growing vulnerability presented by the questionable influence and impact of the subpar “facilitator” agent. This third article of 2016 will revisit the question of […]

If Your Firm Has A Story, Now Is the Time to Tell It

One of the most amazing business events of 2015 took place in Orlando, Florida in mid-October when over 2,500 of the most creative minds and imaginations in North American commerce gathered to conduct the annual Association of National Advertisers Masters of Marketing Conference. The meeting was alive with new ideas, old relationships and new challenges. […]

Management Migration: A Sign of the Times

The conclusion of the industry’s recent round of summer presentations and articles provides an opportunity for reflection and consideration regarding what lies ahead for fall and winter. As has been the case for the past few years, increasingly dramatic transformation continues to occur. Issues regarding the control and processing of listings and other real estate […]

Stand By For Position RPR Verification

Last month we reviewed the down to earth business intelligence and guidance provided to the brokerage community by a recent series of industry conferences renown for the depth of their research and the accuracy of their presentations. In preparation for this month’s information you are requested to immediately climb to 55,000 feet for a more […]

Is Your Firm Engaging The New Status Quo?

Like many business, cultural, sporting, academic, and social activities there is a season for real estate industry update and status conferences. During the disclosure season each of these events adds just a bit more clarity to the ultimate question; what is new regarding real estate brokerage and marketing operations? With the adjournment of last week’s […]

© 2002 - 2017 RECON Intelligence Services