Category Archives: Generational Dynamics

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]

It’s Ethics Time, But REALTORS are No Longer Sponsoring the Show

It came as no surprise when, last fall, the annual Gallup Survey regarding respect of professions reflected that only 11% of Americans held marketing and advertising professionals in high respect. The same survey had been returning this same result for a number of years. In fact, in 2007 the profession had ranked only third from [...]

Got Knowledge?

In the world of transitioning business competencies facing today’s broker and brokerage, few have proven more difficult to overcome than the once simple concept of knowledge. For over half a century, most North American firms have focused their efforts in the area of agent and manager education. Unnoticed by most is the fact that, at [...]

Where Can I get technographics?

Charlene Li, and Forrester Research, continue to track Technographics. Give this a test drive by selecting age, location and gender.
This provides data on how your customers and members use social computing. Once you see the information, act on it and reap the benefits.

How Should Real Estate Brokerages Innovate For Future Success?

The theme of the closing session of the 2009 Gathering of the Eagles was building sustainable relationships with today’s consumer. The focus of the presentation was on the eleven golden nuggets that today’s consumer is looking for in their interaction with your brokerage firm.
The eleven points of light are: simplicity, innovation, speed, relationships, entertainment, collaboration, [...]

How Can Real Estate Brokerages Improve Profitability, Accountability, Leadership and Opportunity?

Every year it is a unique and singular event. It never fails to reflect and scrutinize the moment in time that the American real estate industry finds itself it. It has always fairly and correctly represented the image of an industry its spirit and, yes, its ego. It is the annual Gathering of the Eagles [...]

How can REALTORS accept eco-opportunities?

Our industry is in the forth year of the down market and everyone wants to know, what are brokers doing about it, are they going to survive? Unfortunately, the number one answer is hunkering down and waiting for the old market to return. This answer is often followed by a shrug and the question (generally [...]

Promo for Agent Program in Charleston

A sneak peak at tools for Agents in 2009…

Do You Know Your Real Estate Clients As Well As Yahoo Does?

The Yahoo Real Estate folks provided the real estate industry with some really interesting information when they released a white paper entitled Embracing the Online Real Estate Market. The document reflects research conducted by Yahoo seeking to create a current economic and demographic profile of the Internet empowered consumer. The project further undertook to identify [...]

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