Online Media

Category Archives: Online Media

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

By Jeremy Conaway
August 13, 2010 – 4:33 PM

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Innovation, Leadership, Tactical Planning | Comments (0)

It’s Ethics Time, But REALTORS are No Longer Sponsoring the Show

By Jeremy Conaway
July 9, 2010 – 9:05 PM

It came as no surprise when, last fall, the annual Gallup Survey regarding respect of professions reflected that only 11% of Americans held marketing and advertising professionals in high respect. The same survey had been returning this same result for a number of years. In fact, in 2007 the profession had ranked only third from [...]

By Jeremy Conaway | Also posted in Brokerages, Generational Dynamics, Leadership, Strategic Planning | Comments (0)

Got Knowledge?

By Jeremy Conaway
June 14, 2010 – 12:10 PM

In the world of transitioning business competencies facing today’s broker and brokerage, few have proven more difficult to overcome than the once simple concept of knowledge. For over half a century, most North American firms have focused their efforts in the area of agent and manager education. Unnoticed by most is the fact that, at [...]

By Jeremy Conaway | Also posted in Associations, Brokerages, Generational Dynamics, Strategic Planning | Comments (0)

Is Listening to Consumers a Challenge to be Embraced, or a Pain to be Avoided?

By Jeremy Conaway
March 9, 2010 – 5:16 PM

Virtually every marketing writer and demographic expert in American print, broadcast and online media has declared this to be the decade of the consumer. The absolute power of the consumer, and their unrelenting use of that power, to change everything consumer-related makes it clear that real estate brokerages must quickly complete their transition from agent [...]

By Jeremy Conaway | Also posted in Brokerages, Innovation, Strategic Planning | Comments (0)

REALTORS and The Chaos Scenario

By Jeremy Conaway
October 29, 2009 – 9:50 AM

Bob Garfield’s The Chaos Scenario will impact REALTORS. Very few Brokerages or Associations are ready for this cultural shift. Click on the play button, below, for a brief overview of the concept.

By Jeremy Conaway | Also posted in Associations, Brokerages, Business Planning, News Flash | Comments (0)

Where Can I get technographics?

By Jeremy Conaway
September 15, 2009 – 10:54 AM

Charlene Li, and Forrester Research, continue to track Technographics. Give this a test drive by selecting age, location and gender.
This provides data on how your customers and members use social computing. Once you see the information, act on it and reap the benefits.

By Jeremy Conaway | Also posted in Business Planning, Generational Dynamics, News Flash | Comments (0)

Social Media Pushes Story About REALTOR

By Jeremy Conaway
August 14, 2009 – 2:56 PM

Well, a few months ago we could not find a story about how a REALTOR faced heat from social media. What we did show you was the heat faced by United Airlines over their handling of guitars as baggage. That clip is shown in previous posts, but here it is again, for your convenience -

Well, [...]

By Jeremy Conaway | Also posted in Associations, Brokerages, News Flash, Tactical Planning | Comments (0)

Can Brokers and REALTOR® Associations Create a Partnership to Build Trust?

By Jeremy Conaway
July 10, 2009 – 3:01 PM

Do you remember the first time someone sat down and talked to you about trust and what it meant? For some it might have been a parent, a grandparent, a mentor or perhaps it was part of a religious experience.
I remember that for me it was a guy named Tony Wilhelm who, during the [...]

By Jeremy Conaway | Also posted in Associations, Brokerages, Leadership | Comments (1)

How Can Real Estate Brokerages Improve Profitability, Accountability, Leadership and Opportunity?

By Jeremy Conaway
May 9, 2009 – 8:41 AM

Every year it is a unique and singular event. It never fails to reflect and scrutinize the moment in time that the American real estate industry finds itself it. It has always fairly and correctly represented the image of an industry its spirit and, yes, its ego. It is the annual Gathering of the Eagles [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Leadership, Strategic Planning | Comments (0)

How Should I Respond to Hostile Social Media? A Guide to Real Estate Brokerage Self Defense

By Jeremy Conaway
April 28, 2009 – 3:20 PM

It really was just a matter of time before American business discovered that social

media, long vaunted as a way to keep friends in touch, would show it’s unsocial side. Charlene Li and Josh Bernoff’s recent book Groundswell provided a clear warning signal. They point out that in any social media situation 18% of the participants are [...]

By Jeremy Conaway | Also posted in Associations, Brokerages, Strategic Planning | Comments (0)