Online Media

Category Archives: Online Media

How Can You Even The Score? Digitize Your Brokerage’s Message and Style.

By Jeremy Conaway
April 2, 2013 – 9:11 AM

One of the real joys of being engaged with the real estate industry, at this particular moment in its history, is the opportunity to understand the course of the industry’s current migration while, at the same time, being able to identify the behaviors and adaptations that will allow certain of its present brokers and practitioners [...]

By Jeremy Conaway | Also posted in Brokerages, Generational Dynamics, Innovation, Recent Projects | Comments (0)

Will You Get Bumped In The Tight Race For Real Estate Dominance?

By Jeremy Conaway
March 19, 2013 – 1:17 PM

It was really a great session. While the fog swept across the harbor in San Diego 35 industry executives from across the country spent the afternoon sharing and assessing the current realities of their markets. Area after area reported healthy increases in sales volumes and prices. Inventory figures sounded like science fiction stories and the [...]

By Jeremy Conaway | Also posted in Brokerages, Leadership, Strategic Planning | Comments (0)

How Are We Doing? Dare You Ask?

By Jeremy Conaway
March 8, 2013 – 1:38 PM

It happened towards the end of a business lunch at a popular lunch spot. There it sat, hidden from view between a glass of Diet Pepsi and a bowl of salsa, a small printed note on a card in a plastic stand. A simple question; “How are we doing?” Every one at the table immediately [...]

By Jeremy Conaway | Also posted in Brokerages, Generational Dynamics, Leadership | Comments (0)

Are You Ready For the “Automated” FSBO?

By Jeremy Conaway
March 24, 2012 – 1:51 AM

It is spring, a time of new growth, new opportunity and new ideas. The setting was a five star ocean resort in Mexico. The event was the annual senior executive and management retreat for one of North America’s oldest and most successful real estate companies. The subject on the creatively designed printed agenda was simple; [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Tactical Planning | Comments (0)

We Need to Talk?

By Jeremy Conaway
January 20, 2012 – 12:11 PM

For many men, certainly those in the Boomer and Civic generations, there are no combination of words that bring so much terror as “we need to talk.” Statistically, almost nothing good ever came from this beginning. Quite the opposite, it generally means that some cherished bad habit or habitual behavior is about to be called [...]

By Jeremy Conaway | Also posted in Brokerages, Leadership, Strategic Planning | Comments (0)

Where Do The Hysterics Come From?

By Jeremy Conaway
September 6, 2011 – 9:27 AM

It was by any standards a weird week. It started with the media coverage of Hurricane Irene. Hour after hour of dire and dreadful announcements, horrendous and horrific pronouncements and frightening and onerous representations by a news media that seemed to be trapped in a vocabulary of words and phrases chosen to drive public hysteria. [...]

By Jeremy Conaway | Also posted in Brokerages, Leadership, Tactical Planning | Comments (0)

Solving the Mystique of the Public Facing Website

By Jeremy Conaway
May 6, 2011 – 2:50 PM

The Internet has been growing on the mysterious side of the American real estate experience for well over ten years now, and every inch of our exploration of that mystery has brought with it the pain and joy of the following discoveries: It was a significant achievement for the industry to initially accept the Internet [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Innovation, Leadership, Strategic Planning | Comments (0)

How Can I Build My Online Brokerage Brand?

By Jeremy Conaway
November 4, 2010 – 12:52 PM

Will real estate brokerages transition their existing brand into the Internet or “interactive” marketing space or will they create a totally new Internet based brand? Consider the following. According to the most recent California Association of REALTORS® survey almost 90 percent of real estate buyers are spending significant amounts of time on the Internet searching [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Leadership, Tactical Planning | Comments (0)

How Should Brokerages Play the New Media Game?

By Jeremy Conaway
October 8, 2010 – 3:39 PM

There is almost no gentle way to say it. One of the most challenging realities of today’s real estate industry environment is the fact thatbrokerages are caught in a squeeze between the current economic and marketplace instability and the rapidly transitioning demands and expectations of the emerging new consumer. To make things worse, beyond the sheer [...]

By Jeremy Conaway | Also posted in Brokerages, Innovation | Comments (0)

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

By Jeremy Conaway
August 13, 2010 – 4:33 PM

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy. “C-level life” is a tag for “complete [...]

By Jeremy Conaway | Also posted in Brokerages, Business Planning, Generational Dynamics, Innovation, Leadership, Tactical Planning | Comments (0)