Category Archives: Business Planning

The Eagles Gather, Learn, Share and Adapt

It was the 26th iteration of the Gathering of Eagles. The conference, a Real Trends ‘by invitation only’ conclave, is generally recognized as the premiere learning and networking event for those within the top 250 North American real estate brokerages. Real Trends entrepreneur and “Gathering” impresario Steve Murray set the tone during his opening. “We [...]

Is Your Brokerage Playing Out It’s “Aggro” Strategic Intent?

Some of the most creative and stimulating writing environments in the country can be found on the beaches of Southern California. The salt air keeps the mind sharp and each wave brings a new idea or a great connection with the last one. The only morning distraction is the ubiquitous surfer whose skills, screw-ups and [...]

Have You Plotted Your Navigational Waymarks for 2013?

Without question both the challenges and opportunities for the North American real estate broker have increased significantly over the past five years. What is not so clear is the effort brokers must expend to identify, monitor and track the events that have, over this period, and are even now molding the current industry operations and [...]

Will We Recognize DEFCON One?

The questions are simple. Is our industry’s traditional business model on target for a major invasion? If so, how will we know it is upon us? If we knew that it was imminent what would we do? Some suggest that it all started with the mythical Trojan horse first credited to the Greeks as part [...]

What is the Gateway to Market Level Profitability for Real Estate Brokerages?

Please allow me a bit of a diversion into another industry in which our firm is involved. These are difficult times for the American trucking industry. High fuel prices, government regulation, a fluctuating economy and uncertain revenues have combined to create an environment in which profitability has become a major challenge. Record numbers of owner [...]

2012 REALTOR AE Compensation Survey invitation

REALTOR AEs are invited to take our free 5-minute survey and find out how recent changes in your compensation compare with your peers. RECON has been providing this service for over a decade, and all responses are strictly confidential. You have until September 30 if you would like to participate and receive the report. The [...]

How Can the Franchisee Relationship Be Perfected?

Our firm recently completed a research project that required interacting with a substantial number of the companies that are currently marketing and operating franchises in the North American real estate market. Although not part of the research objectives themselves, we could not help but notice a significant level of disconnect between the value proposition, customer [...]

What does the 2013 Consumer Relationship Look Like For REALTOR Associations?

 Many industry participants have now had the chance to hear and learn about the new Pinnacle Group Program. Sponsored by the National Association of REALTORS® and over 50 state and local REALTOR® associations the Pinnacle Program is focused on reengineering both the state and local REALTOR® association. The goal of this ambitious program is to [...]

Anatomy of a Comeback

Everyone has been thinking about the big moment for five or six years now.  When would it come, what would it sound like?  Would it be a major multi-media announcement orjust a footnote on page five in some financial column?  Would it be a clap of thunder heard by everyone in the forest or simply [...]

Are You Ready For the “Automated” FSBO?

It is spring, a time of new growth, new opportunity and new ideas. The setting was a five star ocean resort in Mexico. The event was the annual senior executive and management retreat for one of North America’s oldest and most successful real estate companies. The subject on the creatively designed printed agenda was simple; [...]

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