Category Archives: Business Planning

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]

The Eagles Gathered and It Was A Class Reunion

The Gathering of Eagles event is an institution. Perhaps more than any other industry event, it provides its participants with an almost GPS accurate level of where the industry is in May of any given year and a crystal clear vision of the directions in which it is moving. Its program is always designed to [...]

What is the Effect of Changes in the Mortgage Process?

Last month I had an opportunity to work with Brian Buffini and the Wells Fargo Home Mortgage team in a program called Meeting the Mortgage Challenge in 2010. I thought the program had great merit and I hope you will all forgive me for sharing both the experience and the message of that interaction.
The format [...]

How Should I Design My Post Recession Marketing Message?

The government announced it was over last fall. Conservative financial experts are suggesting it will be over next June. Whoever one listens to, there is a high level of disagreement regarding when the recession was, or will be, over. Regardless of when your brokerage’s management team officially decides it has tired of the recession and [...]

How Will Adaptive Brand Marketing Affect Real Estate?

All of us in the real estate industry have warily watched it approach. Quarter by quarter, over the past few years, the exploding world of the Internet and social media has been aggressively impacting and eroding the doctrines and concepts of traditional business marketing, including that which we have used to promote brokerages. We have [...]

REALTORS and The Chaos Scenario

Bob Garfield’s The Chaos Scenario will impact REALTORS. Very few Brokerages or Associations are ready for this cultural shift.  Click on the play button, below, for a brief overview of the concept.

Where Can I get technographics?

Charlene Li, and Forrester Research, continue to track Technographics. Give this a test drive by selecting age, location and gender.
This provides data on how your customers and members use social computing. Once you see the information, act on it and reap the benefits.

Where’s the Beef?

Last evening a REALTOR AE, who viewed Jeremy video, wrote:
Where’s the beef? What specific innovations are on the horizon for local Associations? We are all experiencing budget deficit disorder right now and real innovation usually takes money.
With the confidence that he is not alone in mulling this over, I share, here, my response:
Thank you for taking the [...]

REALTOR Association Innovation

One of the most exciting moments in last week’s NAR Leadership Summit program was CEO Dale Stinton’s announcement of the new Game Changer Program.  In his comments Dale said “there is an urgent need for innovative approaches and solutions to current association management challenges.”

Under the terms of the program all REALTOR® associations are [...]

A Matter of REALTOR® Urgency

The venue was the grand ballroom of the Sheraton Hotel in Chicago.  The event was National Association of REALTORS® (NAR) 2010 Leadership Summit.  The program was called “Game Changers,” NAR’s effort to drive critically needed innovation within its 1300 state and local units.
The audience was over 1800 volunteer leaders and association executives who had just [...]

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