By Jeremy Conaway
July 9, 2010 – 9:05 PM
It came as no surprise when, last fall, the annual Gallup Survey regarding respect of professions reflected that only 11% of Americans held marketing and advertising professionals in high respect. The same survey had been returning this same result for a number of years. In fact, in 2007 the profession had ranked only third from [...]
By Jeremy Conaway
June 14, 2010 – 12:10 PM
In the world of transitioning business competencies facing today’s broker and brokerage, few have proven more difficult to overcome than the once simple concept of knowledge. For over half a century, most North American firms have focused their efforts in the area of agent and manager education. Unnoticed by most is the fact that, at [...]
By Jeremy Conaway
April 13, 2010 – 1:43 PM
Last month I had an opportunity to work with Brian Buffini and the Wells Fargo Home Mortgage team in a program called Meeting the Mortgage Challenge in 2010. I thought the program had great merit and I hope you will all forgive me for sharing both the experience and the message of that interaction.
The format [...]
By Jeremy Conaway
March 9, 2010 – 5:16 PM
Virtually every marketing writer and demographic expert in American print, broadcast and online media has declared this to be the decade of the consumer. The absolute power of the consumer, and their unrelenting use of that power, to change everything consumer-related makes it clear that real estate brokerages must quickly complete their transition from agent [...]
By Jeremy Conaway
February 15, 2010 – 9:46 AM
The government announced it was over last fall. Conservative financial experts are suggesting it will be over next June. Whoever one listens to, there is a high level of disagreement regarding when the recession was, or will be, over. Regardless of when your brokerage’s management team officially decides it has tired of the recession and [...]
By Jeremy Conaway
January 11, 2010 – 10:47 AM
Last month’s column made a super human effort to demonstrate that 2010 will be much more than just another new year. 2010 is the beginning of a whole a new decade, a new national economy, a new American demographic, a new consumer culture and, for the American real estate industry, a whole new way [...]
By Jeremy Conaway
November 3, 2009 – 4:05 PM
All of us in the real estate industry have warily watched it approach. Quarter by quarter, over the past few years, the exploding world of the Internet and social media has been aggressively impacting and eroding the doctrines and concepts of traditional business marketing, including that which we have used to promote brokerages. We have [...]
By Jeremy Conaway
August 31, 2009 – 9:53 AM
One of the most exciting moments in last week’s NAR Leadership Summit program was CEO Dale Stinton’s announcement of the new Game Changer Program. In his comments Dale said “there is an urgent need for innovative approaches and solutions to current association management challenges.”
Under the terms of the program all REALTOR® associations are [...]
By Jeremy Conaway
August 28, 2009 – 4:23 PM
Click below to see Jeremy’s comments which follow up his presentation at the National Association of REALTORS Leadership Summit on August 25th.
By Jeremy Conaway
August 28, 2009 – 9:48 AM
The venue was the grand ballroom of the Sheraton Hotel in Chicago. The event was National Association of REALTORS® (NAR) 2010 Leadership Summit. The program was called “Game Changers,” NAR’s effort to drive critically needed innovation within its 1300 state and local units.
The audience was over 1800 volunteer leaders and association executives who had just [...]
