Category Archives: Tactical Planning

Working With Those Wonderful Millennials

As a consultant, working with a number of large brokerage and support organization clients across the country, I have an opportunity to interact and collaborate with a dozen or so different staff structures on a wide range of projects that stretch from research, to development, to event planning and execution. Over the past few months […]

Managing Innovation Generated Team Conflict

The American real estate industry has been tracking, examining, debating and denying a wide range of innovative disruptions and transitionary forces over the past several years. By way of example, transaction management has been on the industry menu for almost twenty years and is just now about to become mainstream. Agent rating can be traced […]

Digital Disruption Prepares to Strike Again

No less than five issues of this column in 2015 raised concerns and awareness regarding the continuing march of digital disruption across the industry’s landscape. With that in mind it is with mixed emotions that we start out 2016 with yet another example of how digital disruption has already or will, over the short-term future, […]

If Your Firm Has A Story, Now Is the Time to Tell It

One of the most amazing business events of 2015 took place in Orlando, Florida in mid-October when over 2,500 of the most creative minds and imaginations in North American commerce gathered to conduct the annual Association of National Advertisers Masters of Marketing Conference. The meeting was alive with new ideas, old relationships and new challenges. […]

What Is The Deal With the Millennials?

Brokerages are currently being challenged in their efforts to capture a commanding share of what some in the industry are trying hard to classify as a “Millennial land rush.” The fact of the matter may be that the current situation may not constitute a land rush at all but rather a generation playing out its […]

The Potential Perils of Being Out of Control

The American residential real estate industry is currently going through a quiet but particularly dramatic phase of its contemporary history. Brought about by the now almost two year old announcement by the Consumer Financial Protection Bureau that, effective August 1, 2015, it would be developing and enforcing a new set of lender mortgage disclosure and […]

The Fine Art of Due Diligence

On June 24th of this year the Consumer Financial Protection Bureau (CFPB) proposed a two-month extension of the effective date of its “Know Before You Owe” mortgage rules. The proposal, if approved by the agency’s internal processes, will extent the effective date of the rules to Saturday, October 3rd. The rules, also known as the […]

Were They Dancing or Trembling in New Orleans?

The National Association of REALTORS® held their annual business meeting in New Orleans in November. It was the latest in a century of meeting opportunities for the industry’s leaders, decision makers and groupies. The REALTOR® culture was alive with legacy and tradition. But for the real estate brokerage community this 2014 NAR Annual Meeting was […]

Brokers Should Take Advantage of the Big Consumer Trends of 2014

Last month’s Brokerage Design article advocated that brokers manage the consumer relationship as theirs to cherish, promote and add value to. It went on to point out that all too many residential real estate service providers were unaware that they were being targeted by digital disruption and that not only were these providers (read agents) […]

Are You Aligned With Your Consumer or Your Past?

Today’s North American real estate brokerage is sharing its market space with a concept and a force known as digital disruption. Native to almost every industry in the contemporary economy, digital disruption is more than specific faces and brands, it is the application of several very effective and very new business concepts that are proving […]

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