Category Archives: Tactical Planning

What Do Burritos, Spa’s, REALTORS® and 33 Million Consumers Have In Common?

For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]

Welcome to the Recovery Innovation Zone: Meet eXp Realty

Now it begins.  Memories of the recession prepare to become history and the recovery reaches for high gear.  Franchisors and Brokers, who’s bet that the 2002 market would return, realize to their horror that they wasted both time and precious resources.  Into the resulting vacuum began to pour new methods, new processes and new brokerage [...]

How Is Keller Williams Changing the Real Estate World?

It was a classic Keller Williams moment. The announcement was delivered at a key juncture during the Company’s annual Family Reunion event, in the middle of CEO Mark Willis’s annual State of the Company presentation.
For those who have never attended the reunion event, it is very difficult to describe. There is simply no [...]

How Should Broker’s Align Their Firms for 2010?

Last month’s column made a super human effort to demonstrate that 2010 will be much more than just another new year. 2010 is the beginning of a whole a new decade, a new national economy, a new American demographic, a new consumer culture and, for the American real estate industry, a whole new way [...]

How Can Brokerages Manage Risk in the Coming Year?

2010 is so much more than just a new year. It is the beginning of a whole a new decade, a new national economy, a new American demographic, a new consumer culture and, for the American real estate industry, a whole new way of doing business. It will be a year in which: information will [...]

Who Will Rank Real Estate Agents?

RECON Intelligence Services prides itself in the quality of our research, the creativity of our thoughts and the innovative nature of the concepts that we advocate.  Accordingly we have, over the past several years, attempted to make this column as original and thought provoking as possible.  However, this month we are going to deter from [...]

Social Media Pushes Story About REALTOR

Well, a few months ago we could not find a story about how a REALTOR faced heat from social media.  What we did show you was the heat faced by United Airlines over their handling of guitars as baggage.  That clip is shown in previous posts, but here it is again, for your convenience -

Well, [...]

When Should REALTOR Brokerages Innovate?

Here is what we know about the next twelve months in the real estate marketplace:

That a new and vibrant real estate market will emerge
That consumers will be the most powerful force in this new market
That information will be the currency of the new market
That consumer expectations, the release of distressed properties and the availability of [...]

How Should Real Estate Brokerages Innovate For Future Success?

The theme of the closing session of the 2009 Gathering of the Eagles was building sustainable relationships with today’s consumer. The focus of the presentation was on the eleven golden nuggets that today’s consumer is looking for in their interaction with your brokerage firm.
The eleven points of light are: simplicity, innovation, speed, relationships, entertainment, collaboration, [...]

We Need Leadership Now!

These are the most stressful and conflicted times our industry has faced in the past 60 years. In an attempt to bring some sense to the situation, the industry media has even settled upon calling it the “perfect storm” referencing the 1997 bestselling book by Sebastian Junger and the movie of the same name released [...]

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