By Jeremy Conaway
August 13, 2010 – 4:33 PM
For real estate brokers across the country one of the newest, and most difficult, concepts to live with is “C-level life”. This peaceful sounding phrase, recently coined by experts, has come to represent a whole new reality for businesspersons and entrepreneurs from virtually every industry in the American economy.
“C-level life” is a tag for “complete consumer [...]
By Jeremy Conaway
July 9, 2010 – 9:05 PM
It came as no surprise when, last fall, the annual Gallup Survey regarding respect of professions reflected that only 11% of Americans held marketing and advertising professionals in high respect. The same survey had been returning this same result for a number of years. In fact, in 2007 the profession had ranked only third from [...]
By Jeremy Conaway
June 14, 2010 – 12:10 PM
In the world of transitioning business competencies facing today’s broker and brokerage, few have proven more difficult to overcome than the once simple concept of knowledge. For over half a century, most North American firms have focused their efforts in the area of agent and manager education. Unnoticed by most is the fact that, at [...]
By Jeremy Conaway
May 14, 2010 – 10:57 AM
The Gathering of Eagles event is an institution. Perhaps more than any other industry event, it provides its participants with an almost GPS accurate level of where the industry is in May of any given year and a crystal clear vision of the directions in which it is moving. Its program is always designed to [...]
By Jeremy Conaway
April 28, 2010 – 9:28 AM
Now it begins. Memories of the recession prepare to become history and the recovery reaches for high gear. Franchisors and Brokers, who’s bet that the 2002 market would return, realize to their horror that they wasted both time and precious resources. Into the resulting vacuum began to pour new methods, new processes and new brokerage [...]
By Jeremy Conaway
April 13, 2010 – 1:43 PM
Last month I had an opportunity to work with Brian Buffini and the Wells Fargo Home Mortgage team in a program called Meeting the Mortgage Challenge in 2010. I thought the program had great merit and I hope you will all forgive me for sharing both the experience and the message of that interaction.
The format [...]
By Jeremy Conaway
March 26, 2010 – 1:14 PM
It was a classic Keller Williams moment. The announcement was delivered at a key juncture during the Company’s annual Family Reunion event, in the middle of CEO Mark Willis’s annual State of the Company presentation.
For those who have never attended the reunion event, it is very difficult to describe. There is simply no [...]
By Jeremy Conaway
March 9, 2010 – 5:16 PM
Virtually every marketing writer and demographic expert in American print, broadcast and online media has declared this to be the decade of the consumer. The absolute power of the consumer, and their unrelenting use of that power, to change everything consumer-related makes it clear that real estate brokerages must quickly complete their transition from agent [...]
By Jeremy Conaway
February 15, 2010 – 9:46 AM
The government announced it was over last fall. Conservative financial experts are suggesting it will be over next June. Whoever one listens to, there is a high level of disagreement regarding when the recession was, or will be, over. Regardless of when your brokerage’s management team officially decides it has tired of the recession and [...]
By Jeremy Conaway
January 11, 2010 – 10:47 AM
Last month’s column made a super human effort to demonstrate that 2010 will be much more than just another new year. 2010 is the beginning of a whole a new decade, a new national economy, a new American demographic, a new consumer culture and, for the American real estate industry, a whole new way [...]
