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Generational Dynamics
Much has been written about “generational differences,” i.e. differences in the values and preferences of persons from different generations or age groups. This area of study, often referred to as generational dynamics, has tremendous importance, impact and consequence for the success of the contemporary REALTOR® association.
Generational dynamics are currently presenting significant challenges for REALTOR® associations and their members. Chief among theses challenges are (1) the difficulty presented in managing members of the younger generations, Generations X and Y, as well as (2) the difficulties faced by association members attmnpeting to meet the needs of a consumer base more and more represented by generations of Americans 1-2 generations removed from the dominant real estate sales workforce.
Through a partnership with national consulting firm Generational Consulting Group, RECON has developed a series of programs designed to help today’s associations
- Tailor member services to address the generational values and preferences of association members
- Empower association members to use generational information to build powerful and profitable relationships with a generationally diverse consumer base
- Assist association members in employing generationally-driven management techniques to build cohesive, collaborative brokerages and REALTOR® communities
Call RECON today to explore the tremendous advantages of generational programming for your association. For the real estate association that prepares its staff and members, generational diversity isn’t a “problem,” it’s an opportunity for growth, profitability and success. Call RECON; we’ll show you the way. |